Unlocking Authentic Engagement: Asking, Not Assuming feat. Hersh Rephun

In this episode, we dive into the importance of effective internal communication strategies for fostering a thriving company culture. Our guest, Hersh Rephun, a hyphenated writer, comedian, publicist, and brand strategist, shares insights from his extensive experience in PR, creative brand strategy, and global partner relations.

Considered by many to be the Godfather of Niche PR, Hersh has guided the images of changemakers, market leaders, agencies, institutions, production companies, and Oscar-winning filmmakers.

He is also a standup comedian, playing gigs across the country, and is the first standup to play Negril’s Coconut Tea Room while under the influences of hallucinogenic mushroom tea.

In this episode, he emphasizes the significance of empathy and accessibility in communication and introduces his popular podcast, “Truth Tastes Funny,” which operates on the principle of selling the truth.

Episode Highlights:

• Recognizing employees as the most important clients
• Hersh Rephun’s journey from a standup comedian to advertising and communication expert
• Addressing the disconnect between the company’s external image and the reality experienced by employees
• Avoiding “catfishing” in the employment process by delivering on promises made during interviews
• Selling the truth and aligning brand communication with the company’s core values
• Encouraging playfulness and heart in internal messaging to foster engagement
• Balancing creativity and authenticity in internal communication without disregarding professionalism
• The value of storytelling and personalization in engaging employees

Improving internal communication strategies is essential for enhancing employee engagement and satisfaction. By aligning external and internal communications, companies can bridge the gap between promises and realities, fostering a culture of trust and transparency.

Implementing these quick fixes discussed in this episode can lead to clearer and more impactful messaging with the most important clients—employees.

Connect with Hersh Rephun:

Instagram: @Hersh4all

Twitter: @TruthTstsFunny

Check out the Hersh Rephun website